Transit advertising is advertising placed in or on modes of public transportation and also in public transportation areas. Using this method of advertising, ads can be placed anywhere from on the sides of buses, trains and taxis. Additionally, transit ads can be found inside subway cars, inside bus stations and near a train or bus platform. Transit advertising includes the following: bus ads, bus stops/shelters, billboards on taxis and advertising on benches. Transit advertising’s biggest benefits are: it gets people acquainted with your brand on a daily basis and offers continuous high visibility. They best example is on a very popular show called, “Sex and the City.” Where columnist Carrie Bradshaw (played by Sarah Jessica Parker) was featured on the side of a Manhattan city bus and overnight the city was familiar with their glitterati native. Transit advertising is just that effective and just that quick. You’re taking your brand to the masses and on a more even playing field where the fight for a person’s attention is a challenge.
The thing that sets transit ads apart from other advertising is that most of the advertisements are at eye level. They don’t have to look up or away from their phone, book or conversation. People waiting at a bus stop will always look around, that’s natural when waiting on a bus. This puts your advertisement directly in their line of sight. Transit ads have similar benefits to outdoor billboards in that they reach a wide demographic and they’re also advertising continuously. You don’t get the 24 exposure you have on billboards but it’s pretty close. However, a feature you get with transit ads (specifically on taxis, trains and buses) is that they ads are mobile. This gives you a chance to hit multiple target locations, broadening your reach.