Watching TV is America’s most common leisure activity. One of the greatest benefits of advertising through this medium is the ability to reach masses. You can also used focused advertising by targeting your specific demographic. You can do this by purchasing ad spots during shows your desired audience will be watching. For example, a sports bar would be wise to purchase ad space during a local sporting event being shown on TV. Another benefits is the ability to appeal to both visual and auditory viewers. TV allows for more sophisticated and creative advertising that showcases the product or brand in a more appealing fashion than plain print or radio. This allows the audience to remember the advertisement by recalling the sights and sounds of the ad.

Enhanced creativity