People usually go to YouTube to see something like a movie preview or a specific YouTube channel setup by a regular person who wants to showcase something. However, the majority of viewers go when they want a specific tutorial or want to learn how to do something step by step. Tutorial videos are the bread and butter of this digital space. YouTube is a perfect platform for visual learners and 65% of the population are visual learners. Chances are when advertising in this space, your creative ads will appeal to the mass of spatial learners already present on YouTube.

TARGETED AUDIENCE

With YouTube advertising you can use precision targeting based on demographics, location, interests, viewing devices (laptop, cell phone, tablet, etc.) and even time of day to ensure that your message gets in front of the right people.

DEVELOP A CONNECTION

Video ads allow you to interact with potential customers in an authentic and meaningful way. By using a creative video ads to connect with people you can motivate them to pick your school over another option.

ADJUSTABILITY

When you understand the people interacting with your ad, you can tailor your campaign to better suit them; thus, increasing your chances of engagement. We can run 2 separate ads and run A-B Split Testing.

FLEXIBILITY

Google Adwords gives you the option of establishing a start and end date for your video campaign.

SHARE-ABILITY

If a viewer finds your video to be informative or entertaining, or both, they have the option of sharing it with others. This can significantly expand the reach of your video.

MEASURABILITY

With Google AdWords you have free access to analytics reports which include the number of people who have seen your video as well as details where these people are coming from.

FEEDBACK

People are more likely to directly respond to YouTube ads using YouTube’s comments section. By welcoming these comments you can gain more insight directly from consumer and further your interactions with them by responding to their comments.